Social Media and the Workplace
(This came to me anonymously from an HR Director - Steve)
There seems to be a shift in the use of Social Media. We are active on several platforms for our organization from a Marketing perspective. We also have employees who monitor when we're mentioned on various sites.
We're seeing that we're putting out content but the interactivity we used to see has dropped considerably. What are you seeing at your companies?
We still want to reach our potential guests in the most effective manner we can. It's something we're reevaluating in 2025 and your observations and feedback would help.
Thanks in advance!
1 reply
-
Interactivity has been favoring paid ads. Also, personal posts from your executive team will go farther than company posts on platforms like Instagram, LinkedIn, or TikTok. It's best to have Marketing notify a core group inside their company to repost, like, and place a comment that's at least 5 words long. Interactivity can heavily rely on content where it feels like your voice is heard. Does the social media moderator comment on comments? If people feel like they are speaking into the void, they tend to stop interacting.
On platforms like TikTok, it's all about the comments — you instantly want the group's response to the post. On TikTok, are you posting solutions to your prospects' problems? Are you solving their problem before they actually pay you? Content and information are free, and execution is the currency.
Across small to medium companies, it does seem like corporate posts are struggling. Here we have to become the mentor that helps people. Do I solve their problem on that channel? It might be advice, helpful hacks, or it might even be that you are solving their boredom — and next time they have that problem, they think of you.