(This came to me anonymously from an HR Director - Steve)

There seems to be a shift in the use of Social Media. We are active on several platforms for our organization from a Marketing perspective. We also have employees who monitor when we're mentioned on various sites.

We're seeing that we're putting out content but the interactivity we used to see has dropped considerably. What are you seeing at your companies?

We still want to reach our potential guests in the most effective manner we can. It's something we're reevaluating in 2025 and your observations and feedback would help.

Thanks in advance!