AMACincinnati meeting on Employer Brand - 3/22/17
March Signature Speaker Series
Passion & Purpose: The Role of Marketing in Culture, Employee Brand Engagement, and Social Advocacy
Whether a marketing team of one or part of a larger organization, most marketers wear many hats, including partnership with Human Resources. Together, marketing and HR collaborate to ensure internal brand consistency, engage employees in “living the brand” through culture and advocacy, and reinforce the organization’s social and digital brand identity.
Key concepts:
- Capitalizing on or shifting culture as part of rebrand and optimizing change management
- Using social and other engagement-fostering outlets to make the brand personal
- Engaging employees to internalize and live the brand
- Branding for employee recruitment and continuous engagement
Based on the AMA’s intellectual agenda around the Seven Big Marketing Problems, this Signature Speaker Series will address aspects of:
- Problem #2: The Role of Marketing in the Firm and the C-Suite
- What are “marketing” vs. “non-marketing” issues and tasks?
- How do I attract the best marketing talent?
- What does a “world class” marketing organization look like?
- Problem #3: The Digital Transformation of the Modern Corporation
- How do the firms’ interfaces with the marketplace and within the organization change as a result of digitization?
- How do I use social and other digital media to generate new insights about my customers and competitors?
- How do I figure out the scale and scope of what is possible for my company as a result of existing and emerging digital technologies?
- Problem #7: Balancing Incremental and Radical Innovation
- How do I successfully incorporate design principles into my organization?
- How should I organize to enhance innovation outcomes in my firm?
- How do the best firms and personal brands successfully manage multiple time periods and continue to reinvent themselves into a new competitive space, and what can we learn from them?
Wednesday, March 22
11:30 a.m. – 1:15 p.m.
Cintas Center
Special Networking/Development Option: LOUDtables!
Join us after the panel to join small groups of marketing and HR peers to talk best practices, challenges and opportunities in the areas of culture and branding, employee engagement on social media, collaboration between HR and marketing, and more! Coffee will be served. There is no cost for members to stay after for the LOUDtables discussion and for guests the cost is $15.
Cost:
Members – $35 for early bird pricing (there is no additional cost to stay for the LOUDtables discussion)
Guests – $45 for early bird pricing (there is an additional cost of $15 to stay for the LOUDtables discussion)
Student Members – $25
Student Guests – $30
You can register on Eventbrite at: