GCHRA Connect & Learn Chapter Meeting: Generational Workforce Strategies - 10/8/20

11:45 am - 12:00 pm - Grab some lunch, join the meeting, and CONNECT!
12:00 pm - Brief announcements
12:00 pm - 1:00 pm - Feature presentation with Chuck Underwood
1:00 pm - 1:15 pm - Q&A. Those who care to stay a little longer are welcome!

Please note, the panel presentation will take place from 12:00 pm to 1:00 pm

When: 10/08/2020
11:45 AM to 1:15 PM
United States
Presenter: Chuck Underwood
Contact: Christy Canty, Chapter Administrator

Online registration is available NOW until: 10/7/2020

Chuck Underwood is one of the pioneers who actually created and popularized the field of generational study. More than three decades of generational research and front-line applications with hundreds of clients across all industry types. He is consistently evaluated by clients as the world's best presenter of generational strategies. He is the founder and president of The Generational Imperative, Inc., or TGI, a generational business consultancy based in Ohio. His book on generational dynamics - America’s Generations In The Workplace, Marketplace, And Living Room - is the most comprehensive book on generational business strategies ever published. And he is the host of the PBS national-television series, America’s Generations With Chuck Underwood, the first presentation of its kind in the history of national television. He is formally trained in qualitative research methodology and focus-group moderating. His clients include such giants as Macy’s, Procter & Gamble, Coca Cola, International Association Of Exhibitions And Events, and others.

This meeting will be offered as a Virtual Event only.  After you complete your registration here, you will be given a link to register on Zoom, and will then receive meeting access information.

Pending Approval for: 
1 SHRM Certification Credit!
1 Business HRCI Credit!

Members $10
Non-Members $15

RSVP by:  October 7, 2020

*Pre Payment is required to attend. Visa, Mastercard, American Express and Discover are accepted. No refunds will be provided after October 7th.


Each generation takes its turn at the top of America. Some generations were prepared by their formative years to lead. Some were not. At stake with each generation's leadership era? The direction and future of the United States of America. Chuck trains America in GENERATION-SPECIFIC leadership, and Generational Human Resources and Leadership Strategies.

Learning Objectives: 

  • How HR professionals can understand each Generations capabilities and learning behaviors for leadership. By doing so, they can train differently and also look at roles in their organization to better determine who can be the best next Generation of Leaders.
  • Generation X is beginning its move into leadership. But unlike the older Boomers, GenX's formative years - beyond their control - did not prepare them to "lead". Why?
  • The Millennials remain a badly misunderstood generation in the workplace, and there is an especially wide gap between their beliefs and attitudes and those of GenX. And yet, Millennials must be fast-tracked into leadership. Why?
  • Boomers have always been the hard-working Golden Generation in the workplace. How to retain them? But for the tens of millions of them who don't want to retire, how best to get them to "what's next"?
  • And now, here comes Gen Z into adulthood, and no generation has been more inaccurately presented by the news media than this one. Who are they?
  • How do we manage them? Four generations in the American workplace. Each with their own unique core values, attitudes, on-the-job strengths and weaknesses, and career objectives.
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