Cummins, a 55,000+ employee company, and world leader in diesel and natural gas engines, faces big challenges to attract top talent. Not because of its size or market positioning, but because the company is headquartered in a small town – Columbus, Indiana – a bit less than a 60-minute drive south of Indianapolis.

That’s why this innovative company relies on people like Richard Whitney, our guest, to manage its employer brand. Richard is Global Employment Brand Manager at Cummins. http://expodcast.com/ep-8-the-role-of-employment-brand-management-in-your-organization/